Practical writing on native advertising, publisher revenue and keeping traffic clean. Written for people running websites, not for the ad industry.
Nine years on, most independent publishers have never revisited their ads.txt. Here are the three mistakes that cost real money, a...
RPM figures quoted online are close to meaningless without knowing the country, the device and the placement. Here is what actuall...
Most publishers who lose an ad network account did not buy bot traffic. They bought traffic and did not check what it was.
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