Invalid traffic: what actually gets publisher accounts closed

Most publishers who lose an ad network account did not buy bot traffic. They bought traffic and did not check what it was.

AdNativo 1 min read

Ad networks rarely close an account for one bad day.

Bought traffic is the common thread

Paid traffic is not against the rules everywhere, but undisclosed paid traffic almost always is.

Datacentre IP ranges, clicks with no prior interaction, and CTR far above the norm for the country and device.

One tag, several demand partners, 70-90% revenue share and no exclusivity.